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From autor

"The conversation could express all kinds of ideas, even the most obscure and absurd. But on paper, to make it much more difficult – with a man there is something inexplicable that causes it to penetrate into all the details. It becomes simply impossible to introduce themselves and others astray." (Lee Iacocca).

Saying the above, as well as possible characterizes our work on the text of the site. In our view, the text on the pages, turned out by modern standards extremely voluminous and perhaps too detailed. However, this is due to the fact that our task was, first, to talk about the multifaceted and still innovative business projects, and secondly, we needed to elaborate on "paper" our innovative business model to clearly understand how it will work. And just break it down "on paper", we can say with confidence (and especially themselves) that there is no reason that would prevent us to implement all that is conceived in our project.

We do not hunt for your money – we need your personal attention and that another 100 million Friends of Nature! "Attention" – and the trick is done.

Innovative components of the project

As is known, the brand is one of the most valuable intangible assets. In today's world, building a strong brand is one of the most important tasks of any company that has set itself ambitious goals. However, the costs for the construction of hundreds of millions and even billions of dollars, you can not create a strong brand. According to the world's leading experts in the field of branding, to create a strong brand, you must first have a unique idea or concept, which can be embedded in the head of the consumer, ie, We need demand innovations.

For our brand is a innovative project «Katsuboff – the first brand of the Earth", which includes a number of interrelated innovations:

• revolutionary concept recyclable packaging;
• Revolutionary concept of the brand;
• Revolutionary concept of lateral marketing;
• new art «Katsuboff Art» (a new product category);
• a revolutionary business model;
• digital–project «Katsuboff 101x8" and others.

In our view, we have everything in order to not just "stuck" someone in the head with his own ideas, but also to live forever in the hearts of millions of supporters of our brand.

The project «Katsuboff – the first brand of the Earth" is the invention of "Method of recycling plastic bottles and the product obtained as a result of the process." The invention is protected by US patent, the People's Republic of China and the Eurasian patent. Also received certificates for trademarks Katsuboff, Katsuboff Green Team, and others.

The revolution in the life of the packaging

Katsuboff – a comprehensive solution recyclable packaging.

Building elements made of tin cans and PET bottles without additional raw materials. Constructions
our construction elements

We are the first in the world to develop a comprehensive solution to reuse packaging, including the production of innovative products in plastic bottles and cans, the most adapted for the joint disposal.

The main components of a comprehensive solution recycled packaging Katsuboff:

• cans and PET bottles, made as integrated parts of the designer, taking into account the fact that both types of packing are disposed together to form a visually attractive surface of the final product (construction element);
• special fixing elements and the mounting parts, by means of which the building elements are mounted and assembled in different designs;
• a tool for turning packaging construction elements;
• transformation technology packaging construction elements;
• architectural, engineering and design solutions using new building materials derived from packaging.
• We have done everything to ensure that one of the most intractable problems become cost–effective creative process. The problem we have made in the new art Katsuboff Art – Art for amateurs and professionals.

100 years of beautiful and useful life for the package Katsuboff – and this is not the limit!

Important! By creating new "green" art Katsuboff Art, we have essentially created a new product category and brand Katsuboff is the first brand in this unique product category. It is the primacy of the brand gave us a reason to call your project: «Katsuboff – the first brand of the Earth" (a short version of the name of the project). A full name of the project: «Katsuboff – the first brand of the Earth in a new product category, called Katsuboff Art».

The revolutionary marketing concept

Katsuboff Green Team – a sign of the rational use of natural resources and respect for nature.

We have created a perpetual motion machine «Katsuboff marketing" when they decided to release innovative products in PET bottles and cans, of marking a trademark Katsuboff Green Team, which informs the consumer that both the packaging for each other, ie, is a single piece of the designer.

The principle of perpetual motion «Katsuboff marketing":

Products in plastic bottles brand Katsuboff motivates consumers to purchase products in tin cans of our brand and vice versa. A Katsuboff Art (all kinds of products, constructions and structures made from the packaging Katsuboff and is, in essence, means the outdoor advertising) motivates to buy brand products Katsuboff in both types of packaging.

The fuel for our perpetual motion are positive emotions of the consumer, which is our "green" art Katsuboff Art. What may feel follower brand Katsuboff, traveling, for example, the mega–maze – the new "miracle of light", the walls of which are collected from a million building Katsuboff elements? Each jar of tin and plastic bottle in the wall of the maze – a contribution to environmental protection, conservation of natural resources and the quality of the natural product, which is directly dependent on the ecology of the planet.

«Katsuboff Green Team» and «Katsuboff Art» – the links of one chain, which turns the flywheel perpetual motion machine «Katsuboff marketing", working on the most expensive fuel for us – the positive emotions of the consumer.

Brand Attributes Katsuboff

KATSUBOFF ART

Katsuboff Art – is the art of building from the package. The formula is very simple Katsuboff Art: Katsuboff offers – Friends of Nature supports the proposal, thus with us saving natural resources and maintaining a clean environment, giving the job to professionals and interesting activity for those who love tinkering.

KATSUBOFF LAND

Katsuboff Land – a country like a fairy tale of good, completely invented by us. However, it all really – a dream, a love for this beautiful world and things that say this is better than any words. And there are real heroes who happen to be a team.

KATSUBOFF ARCHITECTURE

Katsuboff Architecture – This new architectural solutions that have been made possible thanks to the unique building material – «Katsuboff item». In some cases, this new building material is hardly possible to find a full replacement of the existing number.

KATSUBOFF HOUSE

Katsuboff house – environmentally friendly house. The big perspective is the construction of residential houses from Katsuboff–elements in combination with the sun–dried bricks, the very solution and combined Katsuboff elements with blocks of pressed straw.

KATSUBOFF FURNITURE

Katsuboff Furniture – This tables, chairs, stools, furniture, shelving, designed by us, first of all, to the future theme park «Katsuboff Land» and given that they are positioned essentially in the open air. Katsuboff Furniture – in harmony with nature.

KATSUBOFF LABYRINTH

Katsuboff mazes – This new «Wonders», which we build all over the world. These mega–maze constructed from millions Katsuboff elements can be to travel, moving to electric scooters, bicycles and even on boats. Panel fencing maze ideal for vertical gardening.

KATSUBOFF DESIGNER

Katsuboff Designer – this is primarily plastic bottles and cans are manufactured as a single part of the designer, as well as specially designed connectors and all kinds of mounting parts for the assembly Katsuboff elements in the design.

KATSUBOFF TECHNOLOGY

Katsuboff Technology – It is a technology that converts Katsuboff packaging Katsuboff construction elements and building elements – architecture and other products. This is the most resource–saving, environmentally friendly, accessible and simple technology.

KATSUBOFF ELEMENT

Katsuboff element – is a new universal building material that exceeds the performance many of today's building materials. It is distinguished by strength, durability, ease and visual appeal.

KATSUBOFF PACKING

Katsuboff Packaging – This plastic bottles and cans, made as integrated parts of one Katsuboff constructor taking into account the fact that the used plastic bottles and cans to be jointly converted by Katsuboff technology Katsuboff building elements.

KATSUBOFF RECORDS

Katsuboff records – it records and achievements that are directly related to the main idea of the brand Katsuboff. The record–holder, collected, for example, the longest Katsuboff element or build a house using Katsuboff elements, we will award the prizes «first brand Earth».

KATSUBOFF 101х8

Katsuboff 101H8 – This digital–project developed for the Ambassadors of our brand. The aim of the project is to promote the brand through brand Ambassadors, united in an online community « first brand Earth ». Thus each brand Ambassador, among other things, will have the opportunity for their work to be rewarded.

KATSUBOFF PRODUCT

Katsuboff product – This product is created with care about the quality of life. Brand Katsuboff involves a wide range of products manufactured in the innovative packaging (Marked general eco) with the understanding that the quality of the natural product depends on the quality of the source, ie, environment.

KATSUBOFF DREAM

Katsuboff dreams – It is a dream that brand Katsuboff shared with many people who want to make our world better. Some of these dreams told our tale where the little brothers and sisters dream of a clean world and that even a stray dog was my home. Katsuboff – When dreams come true!

A fundamental attribute of brand Katsuboff is a respect for the environment and natural resources. The essence of the brand philosophy expressed in its two main slogans (attributes): «Katsuboff – He loves this beautiful world!» and «Katsuboff – to care about the image of the planet». Inventive team «Katsuboff Green Team» (a unique attribute of the brand) turned the global problem of environmental pollution and destruction of the packaging of raw materials, into a global opportunity to make a difference by offering the world a new art.

Created by our team of «green» Art «Katsuboff Art» (unique brand attributes) – it is not only the added value of our brand, but also a powerful tool for its promotion and involvement in a brand consumers.

Benefits for the planet

More than 160 thousand kilometers of 3–meter wall – it is more than 2 billion of high–quality construction elements Katsuboff! Such practical benefits society could get now, if at least one of the leading multinational companies producing soft drinks, used to the idea of branded Katsuboff (and it's only for one year). It is necessary to be a leader? Sure. Let's look at some facts yet.

ACCOMMODATIONS FOR MILLIONS

From 2 billion to 3 meter building Katsuboff elements can be constructed, for example, 800 thousand homes of 200 square meters each, which could comfortably accommodate 4 million people. The whole city! According to the United Nations in the world 100 million people are homeless in general, and 1.5 billion live in conditions that do not meet sanitary standards. It should be remembered – the world population grows.

WE SAVE FORESTS

Construction Katsuboff elements in many cases can replace wood. Thus they serve several times longer than the structural elements of wood. Using 2 billion 3–meter building Katsuboff elements can save by cutting around 130 million centenarians pines. This is 650 thousand hectares of forest – area, comparable to a small area of the state.

Revolutionary Business Model

As we said at the beginning, to build a global business with extremely high market capitalization exclusively due to the growth in brand value Katsuboff is our main business goal. But in order to create a brand that has a high market value commensurate with our stated goal, we had to figure out how this can be done in the shortest possible time and without the multi–billion dollar budget.

And we have found a solution. Once we wondered what it would cost our brand, if we can create an online community of one brand – in particular, "the first brand of the Earth," which will unite 100 million Brand Ambassadors. Five, seven, maybe twelve billion dollars? The question, of course, interesting. But first it was necessary to answer the question of how to collect 100 million instructions, "the first brand of the Earth."

Given that more than 60% of the world's consumers prefer "green" brands, we felt that the prospects for our venture there, but apart from the "green" incentive, we would like to offer every member of our online community, something that would give him a sense of involvement in a great and rewarding business.

As a result, the idea was born as a reward for brand promotion play between the brand Ambassador award in the form of "interest of the brand Katsuboff» with a par value of $ 10 000 to $ 10 000 000. In order to implement this ambitious, in our opinion, the ideas we developed the game «Katsuboff 101h8" which decided to hold a daily basis, several times a day, for at least seven years (a record for the ecological marathon "Book of records and achievements Katsuboff»).

Everyone who shares the values of the brand Katsuboff, can become one of our 100 million Brand Ambassadors. To do this it will be necessary simply to register on our site and get your gaming room that will participate in all the draws. Game Room is a combination of letters and numbers. Example game room below.

The revolution in branding — prize instead of advertising!

Your unique game number:

A43–B51–C63–D77–E84–F93–01

Prize playmaker Katsuboff

от $10 000 до $10 000 000

Attention! At the start, yet will go « running »Game« Katsuboff 101x8 », in the drawing « Stakes brand Katsuboff » be able to participate only holders of cards Katsuboff, each of which released the game with a personal number. Above is a piece of information that contain a small Katsuboff.

What is the revolutionary spirit of our project? According to the business model, we are giving away seven years « brand shares Katsuboff » total nominal value of $ 1 billion (one billion US dollars), and then, reaching a long–term goal, the redemption of all contested « Shares of brand » back.

Under the long–term goal we mean when will sell part of the shares (by then a public company « Katsuboff Group ») on the stock exchange. We assume that we will have enough to sell 10% stake in the company to pay all the « brand shares » our Brand Ambassador and primary investor. Thus, implementing our business model, we will achieve business goals (long–term goal) without attracting billions of dollars of investment, and hence – without losing a large share of their business.

If we go by the standard, how are usually all start–ups, we (assuming that investors would give us billions of dollars in exchange for a stake in the business) in the best case would be left with ten percent of shares in his own business. But in the world has no example to any startup received a billion dollars of investment. That is, without a revolutionary business model to solve the global challenge it would be impossible.

Note that business angels invest their money in start–ups are then 7 – 10 years in anxious waiting, hoping to get a return on their investment, and we offer our brand Ambassador (who invested only his attention) long exciting adventure in seven years! Yes, and with the possibility for each of them to become a dollar millionaire! Will we be able to dial 100 millionth command "the first brand of the Earth"? Sure! That is, we get a "Warning" 100 millionth target audience, which we discussed in the section "From the author" at the beginning.

Brands belong to consumers – says one of the internationally recognized experts in the field of marketing. This statement is certainly true, but it mainly refers to the mega–popular brands and more understandable brendostroitelyam and marketers than by consumers. Our business model is designed to engage in the construction of global brand hundred million brand–ambassadorov (consumers), where each participant will be clearly understood that the brand that we are building together, and he also owns. Brands of every consumer trying to make her suitor, our brand in every consumer sees his companion!

We are the first in the world to propose a business model where the brand Ambassador (they are the same consumers who share the brand's values) themselves, and quite deliberately, create high value of the brand (which ensures the growth of the company's value), and for this work are rewarded. Yes, premium "brand shares" will not all but a large part in, and useful case that essentially promises to be an exciting adventure – unless it is not in itself a reward?

Important! We are everywhere (on our website) write that joke "Stakes brand" will be held for seven years. It is necessary to clarify that the seven–year period we have marked the first stage of the business model. But we expect that our game «Katsuboff 101h8" will continue as long as you want, and after the completion of the ten–year period. In our view, digital–project «Katsuboff 101h8" – is the best you can come up with in order to maintain the brand "in form."

Today, at the start, we say, "Make the high cost of the brand and earn money!" In this respect, our business model is also revolutionary. Seven years later (when we settle up at "brand shares"), we say, "the business revolution was accomplished, but the fight for the preservation of natural resources and the environment continues!".

Share brand Katsuboff

"The share of the brand" – it is our invention, and it does not appear from nowhere. We have created a unique brand, whose value at the start was estimated at $ 2 billion (no error – two billion US dollars). One day we realized that we have something to share with potential investors and brand Ambassador.

In fact, if the brand is the most valuable intangible assets of the company, then, logically, "The share of the brand," clothed with the document is the most valuable corporate paper. People who really versed in business and branding can not deny it.

"Shares of the brand" allow us not only to launch and implement a revolutionary business model, but also to avoid unnecessary bureaucracy, which is connected with the issue and circulation of shares. With the "brand shares" we can easily solve the problem with investment loans, attracting money at low interest rates, but motivating investors creditors' stakes brand "high nominal value, which we reflect the transfer of the contracts of the investment loan.

The document "brand share" is not in the conventional sense of security, such as a stock or a bill. Document "The share of brand Katsuboff» – this is our commitment to our investors and Brand Ambassador, at which we will have to pay a deferred award of achievement of the company long–term goal.

Therefore, in terms of the final result, namely the Prize (for investment or intangible contribution to the project), "The share of brand Katsuboff» for investors, business angels and Brand Ambassadors is the same securities as the stock.

Play to play well

We have stated that our brand on the stratum is $ 2 000 000 000. One of the two billion dollars, as stated above, we are in the form of "interest of the brand" raffle between our brand Ambassador, as part of the "interest of the brand" will give our investors under agreements investment loan. But we have another billion. In advance without revealing the secret to say that the second billion dollars we are also divided into "shares the brand" and completely empty on bonuses for members of our second promo of the project, no less grand than the digital–project «Katsuboff 101h8." Moreover, it is at the expense of the second project we will provide high monetization project «Katsuboff – the first brand of the Earth", and we will achieve this in the shortest possible time.

Internet Exchange Katsuboff

Internet Exchange Katsuboff – this is our e–marketplace, where the brand Ambassador or investor–lenders cmogut with our help to sell their "Shares brand Katsuboff» without waiting for the time when our company is to reach long–term goal and she will buy the transmitted "Shares of the brand." Internet Exchange Katsuboff start operating in 2016, roughly a year after the start of the game «Katsuboff 101x8».

For the year will be held over 8700 runs, and among those who will win the "Shares brand" certainly there are those who want to get "real" money, without waiting for the end of the ten–year period (that is how much time we devote themselves to our company reached a long–term goal ). In addition, the web market Katsuboff – this is the only opportunity for professional investors to buy a large package of "Stakes brand Katsuboff» with the aim of subsequently convert them into shares of a public company «Katsuboff Group».

Public company Katsuboff Group

Create a public company is a prerequisite to ensure that we were able to fully implement a revolutionary business model and Katsuboff including to fulfill obligations to investors and the brand Ambassador. In our firm commitment to the document, "The share of the brand," says that our company is obligated to redeem "share brand" in the holder when the company long–term goal. What is a promising target in question in our commitment to "brand share"? We believe that our long–term goal will be achieved when a portion of our shares in a public company we sell, for example, on the London Stock Exchange or another by an amount sufficient to fulfill its liabilities, ie redeem all "brand shares Katsuboff» our investors and brand Ambassadors.

Once we wondered what it would cost our brand, if we can create an online community that will unite 100 million Brand Ambassadors? Five, seven, maybe twelve billion dollars? No less interesting is the question of how much increase in the price of the company's shares, when we fulfill the obligation to "shares the brand." A brand that sets the global challenges and the global pledges worth it, and it will take account of professional investors, buying shares Katsuboff. In our opinion, only on the fulfillment of obligations under the "brand shares" will be to double the company's capitalization.

"In a world of too much money. Much more than the investment ideas that allow them to multiply"– writes the magazine Forbes. The project «Katsuboff– the first brand of the Earth" – is an image project, which makes it possible not only to increase capital, but also to contribute to the great thing that really changes the world for the better.

Katsuboff – for everyone who loves this beautiful world!